"How much does a website cost?" It's probably the most asked question when a business decides to go digital. And the most honest answer is also the most uncomfortable: it depends.
But "it depends" without context doesn't help anyone. In this guide we break down real price ranges in Spain in 2026, what each option includes, and how to avoid paying too much — or too little — for your next website.
Why prices vary so much
A quick Google search will give you quotes from €200 to €20,000 for the same type of project. The difference isn't arbitrary: it reflects what's behind each offer.
- A template website can be ready in days, but limits design, scalability and rankings.
- A professional custom website requires design, development, copywriting, technical SEO and quality testing. Each of those steps has a real cost.
- A bespoke website integrates external systems, automations, and custom business logic. The price reflects engineering hours, not just design.
The price also varies by who makes it: an established agency, a freelancer, a specialist studio. Neither is better or worse; they're profiles with different capabilities, guarantees and rhythms.
Price ranges by website type in 2026
Basic website: €800 – €2,500
Typically includes:
- 5 to 8 pages (home, services, about, contact).
- Design based on a premium template with colour and logo customisation.
- Functional contact form.
- Basic mobile adaptation.
- Basic SEO (titles, meta descriptions).
Who needs it: freelancers, independent professionals, small local businesses needing basic digital presence.
Main limitation: no blog, shop, integrations or conversion strategy included.
Professional website: €2,500 – €7,000
Typically includes:
- 10 to 20 pages with custom design.
- Integrated blog or resources section.
- Complete on-page SEO (structure, speed, structured data).
- Basic integrations (WhatsApp, Google Analytics, Google Maps).
- Advanced forms or simple booking system.
- Basic copywriting for main pages.
Who needs it: SMEs with several services that want to generate leads consistently.
Main limitation: may not include a full online shop or advanced automations.
Bespoke website: €7,000 – €15,000+
Typically includes:
- 100% original design, no templates.
- Full e-commerce with payment gateway.
- Integrations with CRM, ERP, booking systems or AI.
- Advanced SEO architecture and content written by specialists.
- Business-specific features (calculators, configurators, private portals).
- Maintenance and support plan included.
Who needs it: growing businesses, online shops, projects with complex workflows.
Factors that raise (or lower) the price
Factors that increase the cost
- Custom vs. template design: an interface designed from scratch can cost twice as much as a well-adapted template.
- Number of pages and features: every section, filter or integration adds development time.
- Content written by specialists: if you hire copywriting and SEO writing, add €500–€2,000 depending on volume.
- Professional photography or video: a team or facility shoot can cost between €400 and €1,200.
- Multilingual website: each additional language requires translation, slug adaptation and specific SEO.
- Urgency: very tight deadlines (under 3 weeks) usually mean a 20-40% surcharge.
→ Why professional photography is worth the investment
Factors that can reduce the cost
- Using a premium template instead of 100% custom design.
- Supplying your own texts and images (reviewed and optimised afterwards).
- Starting with a simpler website and scaling later.
Recurring costs to factor in
The project price is just the start. A website needs annual maintenance:
| Item | Approximate cost/year |
|---|---|
| Domain (.com, .es) | €10 – €20 |
| Quality hosting | €80 – €300 |
| SSL certificate | Usually included in hosting |
| Technical maintenance | €200 – €800 |
| Content updates | Variable by contract |
→ Guide to choosing hosting and domain
→ Why website maintenance is essential
Key questions to ask before signing any quote
Regardless of the price, always get answers to these questions before hiring:
- Is the quote broken down by line item? If it doesn't distinguish between design, development, SEO and content, you can't compare it with other quotes.
- Who owns the domain and hosting? Make sure they're in your name, not the agency's.
- What happens when you want to make changes? Can you edit yourself or do you need to pay for every modification?
- Does it include maintenance? For how long and what does it cover?
- Do you have examples of similar websites you've built? Portfolios are the best guarantee.
Warning signs you should worry about
- Very low price with no explanation (under €300): either it's a minimal template with no customisation, or there will be hidden costs later.
- No written contract or proposal: a verbal agreement won't protect you against late delivery or price changes.
- Domain and hosting stay with the agency: if there's a dispute, you could lose access to your own website.
- No portfolio or unverifiable examples: example websites should have real, working URLs.
How much should your business invest?
A rough rule of thumb: a business website should cost between 0.5% and 2% of your annual turnover. If your business turns over €200,000 a year, investing €1,000–€4,000 in a professional website has a reasonable return if it converts well.
Remember that the cost of a bad website isn't what you pay to have it built: it's the cost of customers who don't get in touch, quotes you never get, and the trust you fail to project.
→ How to create a website that generates real enquiries
At aatsoft we provide clear, itemised quotes with no surprises. We work with SMEs across Spain and we know that every euro of investment has to be justified by measurable results.
