How much does it cost to launch an online store in Spain in 2026? Most serious projects land between EUR 2,500 and 15,000 upfront, while custom e-commerce with complex integrations often exceeds EUR 25,000. The final number depends on catalogue size, payments, logistics, compliance, and whether you start from a template or professional development.
For corporate website pricing (without online sales), see our 2026 business website cost guide. This article focuses only on e-commerce: what you pay, to whom, and which costs appear after launch.
Quick answer: indicative ranges in Spain (2026)
- Template or configured SaaS store: EUR 800 – 3,000 (setup + basic tailoring).
- Professional store (WooCommerce, PrestaShop, similar): EUR 3,500 – 12,000.
- Custom build (Laravel or proprietary stack): EUR 12,000 – 25,000+.
Typical timelines: 4–8 weeks for standard projects; 3–6 months with ERP, B2B rules, multi-warehouse flows, or large catalogues.
Template, technical studio, or large agency?
| Option | 2026 range | Usually includes | Best for |
|---|---|---|---|
| Template / assisted DIY | EUR 800 – 3,000 | Theme, plugins, basic gateway, small catalogue | Testing online demand on a tight budget |
| Technical studio (e.g. aatsoft) | EUR 3,500 – 15,000 | Architecture, UX, technical SEO, payments, training | SMEs that need to scale without rebuilding in year one |
| Large full-service agency | EUR 15,000 – 40,000+ | Brand, campaigns, content, development | Teams with marketing cadence and launch planning |
WooCommerce, PrestaShop, or custom Laravel
At aatsoft we mainly deliver PrestaShop, WooCommerce, and Laravel when the business needs proprietary logic. The choice is not framework loyalty—it is fit for catalogue, team, and budget.
- WooCommerce: fast if you already run WordPress; good for smaller catalogues and content-led shops. Watch plugin sprawl and performance without optimisation.
- PrestaShop: e-commerce-first; solid fit for Spanish stores managing tax, carriers, and catalogue rules.
- Custom Laravel: when you need B2B portals, subscriptions, ERP/CRM integrations, or pricing rules that standard CMS setups cannot handle cleanly.
Costs few budgets include (until they hurt)
- Hosting and performance: EUR 30 – 150/month depending on traffic, CDN, and backups.
- Payment gateway: per-transaction fees (often around 1.4% + fixed with Stripe/Redsys, depending on volume and bank).
- Shipping and logistics: carrier integrations, labels, returns.
- Product photography and copy: EUR 15 – 80/product outsourced; internal hours if you do it yourself.
- Legal and tax: policies, cookies, invoicing (including Spain’s evolving e-invoicing context where applicable), VAT when selling abroad.
- Maintenance: security updates, patches, monitoring—EUR 80 – 350/month by complexity.
How much does online store maintenance cost?
For a well-built WooCommerce or PrestaShop store, plan EUR 80 – 200/month for technical care. High volume or heavy integrations often need EUR 200 – 400/month. One failed checkout during a peak sales day usually costs more than a year of maintenance.
Frequently asked questions
Can I launch for less than EUR 1,000?
Yes, with a template and a small catalogue. It works to validate demand; it rarely delivers strong SEO, logistics automation, and a polished checkout experience.
How long does a serious project take?
About 6–10 weeks for medium catalogues with custom design, payments, and training. ERP or POS integrations extend the timeline.
What about Shopify or other SaaS?
They make sense when speed matters more than deep customisation. Recurring subscription + app fees can exceed self-hosted costs over 2–3 years. We favour owned setups when the business case supports it.
How do I avoid paying twice?
Ask for a phased breakdown: design, development, content, technical SEO, QA, and training. If catalogue, payments, and legal are bundled into one opaque line, expect surprises.
Next step: turn catalogue into revenue
A store is not only a cart—it is logistics, trust, and product pages that answer objections before a chat starts. For conversion beyond price, read An online store that sells: 5 keys to make your e-commerce work.
Want a scoped estimate for your case? Share catalogue size, integrations, and revenue goals. On our online store development page we prepare a clear proposal—no hidden line items.
