We are industry leaders delivering innovative end-to-end solutions. If your website sounds like that, visitors still do not know what you do or why they should choose you. Your value proposition is the clear answer to a simple question: why should someone hire you instead of another option?
In this article you will learn how to define it, where to place it on your website and how to write it so visits turn into real enquiries.
What a value proposition is (and how it differs from a slogan)
A value proposition is not a catchy line for the footer. It combines which problem you solve, for whom, how you do it differently and what outcome the client gets.
It appears in the hero, on the services page and in every CTA.
How to define your value proposition in four steps
- Ideal client
- Main problem
- Your difference
- Measurable outcome
Value proposition on mobile and desktop
Test on a real phone: if someone cannot explain what you offer in 10 seconds, the value proposition is not clear.
FAQs about website value propositions
How long should it be? In the hero, 6-12 words plus a brief subheadline.
